WhatsApp & RCS
Rich channels when profiles and templates are ready: honest setup.
WhatsApp vs RCS for OTP and alerts when the second channel is still in setup
Keep OTP and alerts honest when WhatsApp or RCS is still in setup — Live badges, fallback policy, and prepaid receipts without promising a channel that cannot send.
Rich channels only when ready: vault, templates, and honest Live labels
WhatsApp and RCS demand template discipline, quality windows, and vault readiness — flip Live only when smoke passes, not when sales needs a checkbox.
WhatsApp Business quality rating: how not to kill the window and templates
A B2B guide to protecting WhatsApp Business quality rating — what tanks it, template approval discipline, session window hygiene, and honest live vs in setup.
WhatsApp templates vs session messages: where spend and risk hide
How B2B teams separate approved template traffic from open sessions — so prepaid burn, consent risk, and support load stay visible before rich-channel volume.
WhatsApp and RCS for B2B: ship only when profiles and templates are honestly ready
How serious teams evaluate rich messaging — setup gates, template reality, prepaid spend, and catalog honesty — without pretending every market is live.